Why do we need seo?
What is seo goal setting?
Why we should set seo goal?
Oops!!! How many questions arrived in mind and how do i find answers?????
Don't worry here are some solutions of all these questions I have tried to make it easy to understand hope you guys will like it.
SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it fool you. Both internal and external elements of the site affect the way it’s ranked in any given search engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.
Ideally you want your site to be displayed somewhere on the first three pages of results. Most people won’t look beyond the third page, if they get even that far. The fact is, it’s the sites that fall on the first page of results that get the most traffic, and traffic is translated into revenue, which is the ultimate goal of search engine optimization.
To achieve a high position in search results, your site must be more than simply recognizable by a search engine crawler. It must satisfy a set of criteria that not only gets the site cataloged, but can also get it cataloged above most (if not all) of the other sites that fall into that category or topic.
Some of the criteria by which a search engine crawler determines the rank your site should have in a set of results include:
Anchor text
Site popularity
Link context
Topical links
Title tags
Keywords
Site language
Content
Site maturity
There are estimated to be at least several hundred other criteria that could also be examined before your site is ranked by a search engine. Some of the criteria listed also have multiple points of view.For example, when looking at link context, a crawler might take into consideration where the link is located on the page, what text surrounds it, and where it leads to or from.
These criteria are also different in importance. For some search engines, links are more important than site maturity, and for others, links have little importance. These weights and measures are constantly changing, so even trying to guess what is most important at any given time is a pointless exercise Just as you figure it out, the criteria will shift or change completely.
By nature, many of the elements are likely to have some impact on your site ranking, even when you do nothing to improve them. However, without your attention, you’re leaving the search ranking of your site to chance. That’s like opening a business without putting out a sign. You’re sure to get some traffic, but because people don’t know you’re there, it won’t be anything more than the curiosity of passersby.
SEO Goals,Goal Setting and Plans.
These criteria are also different in importance. For some search engines, links are more important than site maturity, and for others, links have little importance. These weights and measures are constantly changing, so even trying to guess what is most important at any given time is a pointless exercise Just as you figure it out, the criteria will shift or change completely.
By nature, many of the elements are likely to have some impact on your site ranking, even when you do nothing to improve them. However, without your attention, you’re leaving the search ranking of your site to chance. That’s like opening a business without putting out a sign. You’re sure to get some traffic, but because people don’t know you’re there, it won’t be anything more than the curiosity of passersby.
SEO Goals,Goal Setting and Plans.
One of the greatest failings of many SEO plans, like all technology plans, is the lack of a clearly defined goal. The goal for your SEO plan should be built around your business needs, and it’s not something every business requires. For example, if you run a simple blog, SEO might be more expense than it’s worth. But if your plans for that blog are to turn it into a brand, then the simplest of SEO strategies might be just what you need to build the traffic that begins to establish your brand.
If you have a larger business, say a web site that sells custom-made silk-flower arrangements, one way to increase your business (some estimate by more than 50 percent) is to invest time, money,and considerable effort into optimizing your site for search. Just don’t do it without a goal in mind.
In the case of the silk-flower web site, one goal might be to increase the amount of traffic your website receives. Another might be to increase your exposure to potential customers outside your geographic region.Those are both good reasons to implement an SEO plan. One other reason you might consider investing in SEO is to increase your revenues, which you can do by funneling site visitors through a sales transaction while they are visiting your web site. SEO can help with that, too.
So before you even begin to put together an SEO plan, the first thing you need to do is determine what goal you want to achieve with that plan. Be sure it is a well-articulated and specifically defined goal, too. The more specific, the closer you will come to hitting it.
Make sure the goal is specific and attainable. Otherwise, it’s very easy to become unfocused with your SEO efforts. In some cases, you can spend all your time chasing SEO and never accomplish anything. Search engines regularly change the criteria for ranking sites. They started doing this when internal, incoming, and external links became a factor in SEO. Suddenly, every webmaster was rushing to add as many additional links as possible, and often those links were completely unrelated to the site. There was a sudden and often meaningless rise in page links. It wasn’t long before the linking criteria had to be qualified with additional requirements.
Today, link strategies are quite complex and must abide by a set of rules or your web site could be banned from some search engines for what’s called SEO spam, or the practice of targeting a specific element or criteria of search engine ranking, with the intention of becoming one of the highest ranked sites on the Web. If an SEO goal has been established, however, you’re more likely to have a balanced traffic flow, which will improve your search engine ranking naturally.
In addition to well-focused goals, you should also consider how your SEO goals align with your business goals. Business goals should be the overall theme for everything you do with your web site, and if your SEO goals are not created with the intent of furthering those business goals, you’ll find the SEO goals ultimately fail. Be sure that any goal you set for optimizing your site for search is a goal that works well within the parameters that are set by your overall business goals.
Finally, remain flexible at all times. Get a goal, or even a set of goals. And hold tightly to them. Just don’t hold so tightly that the goals get in the way of performing great SEO activities. SEO goals and plans, like any others, must be flexible and must grow with your organization. For this reason, it’s always a good idea to review your SEO goals and plans periodically — at least every six months, and quarterly is much better.
Creatig SEO Plan
1.Prioritizing pages
If you have a larger business, say a web site that sells custom-made silk-flower arrangements, one way to increase your business (some estimate by more than 50 percent) is to invest time, money,and considerable effort into optimizing your site for search. Just don’t do it without a goal in mind.
In the case of the silk-flower web site, one goal might be to increase the amount of traffic your website receives. Another might be to increase your exposure to potential customers outside your geographic region.Those are both good reasons to implement an SEO plan. One other reason you might consider investing in SEO is to increase your revenues, which you can do by funneling site visitors through a sales transaction while they are visiting your web site. SEO can help with that, too.
So before you even begin to put together an SEO plan, the first thing you need to do is determine what goal you want to achieve with that plan. Be sure it is a well-articulated and specifically defined goal, too. The more specific, the closer you will come to hitting it.
Make sure the goal is specific and attainable. Otherwise, it’s very easy to become unfocused with your SEO efforts. In some cases, you can spend all your time chasing SEO and never accomplish anything. Search engines regularly change the criteria for ranking sites. They started doing this when internal, incoming, and external links became a factor in SEO. Suddenly, every webmaster was rushing to add as many additional links as possible, and often those links were completely unrelated to the site. There was a sudden and often meaningless rise in page links. It wasn’t long before the linking criteria had to be qualified with additional requirements.
Today, link strategies are quite complex and must abide by a set of rules or your web site could be banned from some search engines for what’s called SEO spam, or the practice of targeting a specific element or criteria of search engine ranking, with the intention of becoming one of the highest ranked sites on the Web. If an SEO goal has been established, however, you’re more likely to have a balanced traffic flow, which will improve your search engine ranking naturally.
In addition to well-focused goals, you should also consider how your SEO goals align with your business goals. Business goals should be the overall theme for everything you do with your web site, and if your SEO goals are not created with the intent of furthering those business goals, you’ll find the SEO goals ultimately fail. Be sure that any goal you set for optimizing your site for search is a goal that works well within the parameters that are set by your overall business goals.
Finally, remain flexible at all times. Get a goal, or even a set of goals. And hold tightly to them. Just don’t hold so tightly that the goals get in the way of performing great SEO activities. SEO goals and plans, like any others, must be flexible and must grow with your organization. For this reason, it’s always a good idea to review your SEO goals and plans periodically — at least every six months, and quarterly is much better.
Creatig SEO Plan
1.Prioritizing pages
Look at SEO in small, bite-size pieces. For example, instead of looking at your site as a whole, look at each page on the site. Prioritize those pages, and then plan your SEO around each page’s priority.Taking a single page into consideration helps to eliminate the “everything has to happen right now” issue and makes it possible for you to create an SEO plan that will maximize your web site’s potential in the minimum amount of time.
Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your home page, or pages that will generate the most in terms of traffic or revenue. When prioritizing pages, you’re also creating a roadmap for your marketing efforts. If three of the pages on your site are your top priority, those three will have the lion’s share of time, capital, and effort when it comes to SEO and marketing.
Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your home page, or pages that will generate the most in terms of traffic or revenue. When prioritizing pages, you’re also creating a roadmap for your marketing efforts. If three of the pages on your site are your top priority, those three will have the lion’s share of time, capital, and effort when it comes to SEO and marketing.
2.Site assessment
After you have prioritized your site, you should assess where you stand and where you need to be with your current SEO efforts. Again, assess each page individually, rather than the site as a whole.In SEO, individual pages are equally important (if not more so) than the entire site. All of your efforts are designed to rank one page above all others in search results. Which page is the most important should be determined by your business needs.
Your SEO assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you’re assessing, the current status of that element, what needs to be improved in that element, and the deadline for improvement. It’s also helpful if you have a check box next to each item that can be marked when improvements are completed and a column for follow-up, because SEO is a never-ending process.
The elements that should be considered during an assessment include:
Your SEO assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you’re assessing, the current status of that element, what needs to be improved in that element, and the deadline for improvement. It’s also helpful if you have a check box next to each item that can be marked when improvements are completed and a column for follow-up, because SEO is a never-ending process.
The elements that should be considered during an assessment include:
a.Site/page tagging: The meta tags that are included in the coding of your web site are essential to having that site listed properly in a search engine. Tags to which you should pay specific attention are the title tags and description tags, because these are the most important to a search engine.
b.Page content: How fresh is your content? How relevant is it? How often is it updated? And how much content is there? Content is still important when it comes to search results. After all, most people are looking for a specific piece of content, whether it’s information or a product. If your content is stale, search engines could eventually begin to ignore your site in favor of a site that has fresher content. There are exceptions to this generalization, however.
And one exception is if your content is, by nature, very rich but not very dynamic. Because of the usefulness of the content, your site will probably continue to rank well. But it’s a difficult case to determine. In most cases, fresh content is better..
And one exception is if your content is, by nature, very rich but not very dynamic. Because of the usefulness of the content, your site will probably continue to rank well. But it’s a difficult case to determine. In most cases, fresh content is better..
c.Site links: Site links are essential in SEO. Crawlers and spiders look for the links into and out of your site in order to traverse your site and collect data on each URL. However,they also look for those links to be in-context, meaning the link must come from or lead to a site that is relevant to the page that is being indexed. Broken links tend to be a large problem when it comes to search engine ranking, so be sure to check that links are still working during the assessment process.
d.Site map: Believe it or not, a site map will help your web site be more accurately linked.But this is not the ordinary site map that you include to help users quickly navigate through your site. This site map is an XML-based document, at the root of your HTML, that contains information (URL, last updated, relevance to surrounding pages, and so on) about each of the pages within a site. Using this XML site map will help to ensure that even the deep pages within your site are indexed by search engines. If you don’t have a site map, you should create one. If you do have one, make sure it’s accurate and up to date.
Finishing the plan
With the site assessment out of the way, you should have a good idea of what areas need work and what areas are in good shape. Don’t assume the areas that don’t currently need work will always be perfect, however. That’s not how it works. At the least, changes to the pages will require changes to the SEO efforts that you’re putting forth; at most they may require that you begin SEO efforts for that page all over again.
You can now take the time to put together all of the information that you’ve gathered into a cohesive picture of the SEO efforts you should be making. Your SEO plan is more than just a picture of what’s there and what’s not, however. This is the document that you use to tie everything together: current standing, marketing efforts, capital expenditures, time frames — all of it.
The document should look much like any other plan that you’ll create, for instance your business plan. In this plan, you should have an area for background information, marketing information,plans for growing the business, and plans for managing problems that may arise.
An SEO plan is very similar. You’ll have your current standings, the goals that you plan to hit, and the marketing efforts that you plan to make for each page (or for the site as a whole). You’ll even have the capital expenditures that you plan to encounter as you implement your SEO plan.You’ll also want to include the strategies you plan to use. Those strategies can be efforts such as submitting your site or pages from your site to directories manually and planning the content you’ll use to draw search crawlers, or they can be keyword marketing plans or pay-per-click programs you plan to use. Also be sure to include a time line for the testing and implementation of those efforts as well as for regular follow-ups.
What is Follow-up?
Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan and then just walk away from it. The truth is, however, that SEO is not just a one-time event. It’s an ongoing process that requires testing, monitoring, and often re-building.A good plan for conducting follow-ups is to plan for them quarterly. Some companies will choose to follow up and reassess their SEO bi-annually, but to be truly effective quarterly is much better. One thing to keep in mind, however, is that following up on your SEO efforts too soon is non-productive.
In many cases, it takes at least three months to get a clear picture of how successful your efforts are.Conducting an evaluation before that three-month mark could have you chasing after an elusive SEO goal that doesn’t really exist. Or worse, it could lead you away from a successful strategy.
Give your plan at least three months but no more than six between checkups. Once you create the habit of re-evaluating your SEO efforts on that time schedule, it will be much less time consuming than you assume.
You can now take the time to put together all of the information that you’ve gathered into a cohesive picture of the SEO efforts you should be making. Your SEO plan is more than just a picture of what’s there and what’s not, however. This is the document that you use to tie everything together: current standing, marketing efforts, capital expenditures, time frames — all of it.
The document should look much like any other plan that you’ll create, for instance your business plan. In this plan, you should have an area for background information, marketing information,plans for growing the business, and plans for managing problems that may arise.
An SEO plan is very similar. You’ll have your current standings, the goals that you plan to hit, and the marketing efforts that you plan to make for each page (or for the site as a whole). You’ll even have the capital expenditures that you plan to encounter as you implement your SEO plan.You’ll also want to include the strategies you plan to use. Those strategies can be efforts such as submitting your site or pages from your site to directories manually and planning the content you’ll use to draw search crawlers, or they can be keyword marketing plans or pay-per-click programs you plan to use. Also be sure to include a time line for the testing and implementation of those efforts as well as for regular follow-ups.
What is Follow-up?
Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan and then just walk away from it. The truth is, however, that SEO is not just a one-time event. It’s an ongoing process that requires testing, monitoring, and often re-building.A good plan for conducting follow-ups is to plan for them quarterly. Some companies will choose to follow up and reassess their SEO bi-annually, but to be truly effective quarterly is much better. One thing to keep in mind, however, is that following up on your SEO efforts too soon is non-productive.
In many cases, it takes at least three months to get a clear picture of how successful your efforts are.Conducting an evaluation before that three-month mark could have you chasing after an elusive SEO goal that doesn’t really exist. Or worse, it could lead you away from a successful strategy.
Give your plan at least three months but no more than six between checkups. Once you create the habit of re-evaluating your SEO efforts on that time schedule, it will be much less time consuming than you assume.
Its hard to achieve good result as we want without making any plan,SEO is the game as well as science and every Optimist is a player and if want to win the game don't you play without any plan or strategy.
All The best!!!!!.
Thanks
This truly insightful information. Thank you for a terrific list of guideposts and reminders.
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